Direct Trade

Standards are important for guiding consumers. However, we believe that the most valuable transparency arises from qualitative approaches – especially in specialty coffee. Our goal is to bring global value chains closer together, harmonize strategies, and, in doing so, build stable, crisis-resistant relationships. For us, transparency means not only a focus on quality but also fostering mutual empathy. Instead of prescribing more rules, we aim to encourage greater bilateral communication with our partners at origin.

The most effective form of this next-level transparency comes from direct exchanges between roasters and producers—whether through visits to coffee origins or roasteries. Alongside personal interactions, we rely on photos, videos, music, cooking together, and open conversations to create a shared understanding of the coffee world. In this way, the people behind coffee production gain a face and a voice. Digital technology plays a crucial role in documenting and communicating these transparency efforts.

As a partner of cumpa, you gain access to unique relationships and resources that evolve naturally around your needs. You often have direct contact with the producers, and we serve as ambassadors to support and facilitate this exchange, ensuring that it remains enriching for everyone involved.